The Marshall Plan is a Los Angeles-based marketing, branding & public relations firm serving travel & hospitality, health & wellness, food & beverage, lifestyle and eco-industry clientele with more than 20 years’ experience. Since its 1995 launch, we have consulted on branding, positioning & PR for over 50 hotels, resorts, spas, destinations and travel companies. Over half of those projects have been launches of a new or improved brand. We have represented powerful brands from Starwood to MGM Mirage, from Palm Beach to Bora Bora, and our track record speaks for itself.
Helmed by Kim Marshall – who is an oft quoted hotel, travel & spa branding expert – TMP brings over two decades of luxury/lifestyle/travel/spa expertise, having worked with some of the most famous hospitality brands in the world, including Bellagio, Ritz Carlton, Starwood, Langham, The Golden Door, Rancho La Puerta as well as the International Spa & Fitness Association. While there are a myriad of public relations firms to choose from, there are a scant few that bring TMP’s depth of understanding, experience, passion and energy needed to differentiate an upscale hotel in today’s crowded marketplace.
We craft the right team for the project - listening to each client and building the team of experts they need; pricing the projects accordingly, so you are not paying overhead for a team of employees that don’t work on your account.
Our firm specializes in building integrated marketing campaigns across all media platforms that feature: Strategic Visioning • Building Brand Awareness • Brand Cohesiveness • Innovative Media Strategies • Creating Strategic Alliances • Social Media Marketing. Our integrated media campaigns, brand rollouts and company transitions are successful, effective, and unforgettable.
We don’t want a great number of clients, we want clients we can fall in love with. We demonstrate this passion by working with our clients, and not for them, to help make their “big picture” business dreams a reality. Our ability to speak the language of the hospitality world – hotels, destinations, spas, meetings – and the media – radio, TV, newspapers, magazines, online pubs and social media – is the most cost-effective way to reinforce your brand in the mind of today’s consumer.