photo of Kim MarshallKim Marshall | Founder & Principal - Lead Contast

Kim Marshall’s 25 years of experience in marketing & PR includes working as a consultant and Executive Committee member for the launch of three of the most high-profile resorts in the world. After 10 years of corporate in-house marketing – and opening two of the most acclaimed resorts in the history of Hawaii (the 1,200 room Hyatt Waikoloa & the 700-r00m Grand Wailea Resort & Spa) as the Director of Public Relations -- she established The Marshall Plan in 1995, and since then has served a high-end client roster of well- known hospitality and lifestyle brands.

Positioned as a Lifestyle Trend Expert, Kim has spoken around the country on marketing; has often been quoted in national magazines & newspapers such as Travel & Leisure, Condé Nast Traveler and Travel Weekly and has appeared on Fox TV, QVC, Access Hollywood and her own 30-minute newsmagazine show called The Spa Life that she developed for Fox’s Health Network. Additionally, Kim has consulted for Fortune 500 companies including:

  • Coca Cola:Invited to be part of select team of wellness experts who worked with company’s strategic team to brainstorm a new healthy drink. (Dasani water was born)
  • Proctor & Gamble: Was asked to be the Spa Expert on a team of spokespersons for launch of company’s enhanced product – Downey Fabric Softener with Aromatherapy.
  • Walgreens: Contacted by corporate facilitator to join a brainstorming session to help create a new at-home spa product. TMP then helped organize a team of six spa experts to spend a day in Chicago w/the corporate team for a strategic session.

The original public relations & branding representative for ISPA, the spa industry’s largest trade organization, Ms. Marshall presently serves on the Board and heads the Marketing Committee for the Green Spa Network. A respected travel marketing expert, Ms. Marshall was most recently quoted in the February 2012 issue of TRAVEL & LEISURE magazine:

travel and leisure logo

photo of Jennifer BarryJennifer Barry | President – Strategy; Culinary & Design Expertise

Having entered the public relations industry with a passion for food and travel, Jennifer set her business sights where her heart resided: in frantic kitchens and quiet dining rooms, in tranquil resorts and edgy hotels, with designers, artists, products and people that fascinated her. She still does. With nearly 20 years of public relations behind her, Jennifer still brings a fresh approach and unique perspective to every new client and each new campaign. Her experience with restaurant and hotel campaigns include garnering multi--page client exposure in The Wall St. Journal, The New York Times, Bon Appetit, Food & Wine, InStyle, People, Lucky, Traditional Home, Oprah Magazine, Sunset, 7 x 7, GenLuxe, and more.

photo of Peggy Wynn BorgmanPeggy Wynn Borgman | Senior Branding Strategist

In 1984, Ms. Borgman launched one of the first Day Spas on the West Coast and established its consulting division in 2000. Clients have included Hyatt Hotels, Coldwater Creek Spas, Langham Hotels International, MGM Mirage, eleven spa, Glen Ivy Hot Springs Spas, and Gold’s Gym.

Through its acclaimed Spa Directors Management Intensive Seminar, Wynne Business has trained management employees for the top tier of the international hospitality industry, including Ritz Carlton, Four Seasons, Stillwater by Hyatt, Peninsula Hotels and Shangri-La.

Ms. Borgman recently launched the Wynne Business Spa Academy, the first course management system for spa educators, providing online training for spa professionals. She has conducted educational sessions for the IECSC, SpaTec, SpaExec and ISPA conferences. She is a licensed California esthetician and author of a consumer beauty book inspired by the principles of Traditional Chinese Medicine. Her commentary on the spa industry has appeared in The Wall Street Journal, Time and Fortune Small Business magazines.

photo of Len TorresLen Torres | Graphic Design Manager

An award-winning art director with more than 25 years of experience in marketing communications and design. A founding member of San Diego A.I.G.A. (American Institute of Graphic Artists), Len has experience in concept and strategy development, creative development, identity and image development, promotions, copywriting, design and photography, print/radio/television production, website and eblast design, research acquisition and analysis and public relations support.

With extensive experience in a variety of industries, Len has worked on many prominent accounts including Hyatt Regency, Hyatt Regency Wailea, Lawry’s Foods, Union Bank, Disneyland, Golden Door Spa, Rancho La Puerta Spa, Del Mar Thoroughbred Club and Cunard Lines. Len has received numerous local and national awards for his work including Print Magazine Awards, Homberg Awards, Illustration West Gold Award and the Communicating Arts Group Annual Awards. He was also selected for the New York Art Director’s Club Show and has been internationally recognized in Communicating Arts Magazine.

A frequent lecturer on marketing and design, Len is conversant in a variety of disciplines: identity, advertising, print, direct mail, packaging, e-commerce, point-of-purchase, annual reports and signage.

photo of Alexandra Huff Alexandra Huff | New York Account Director

Alexandra heads up our national campaigns from our New York office. Alexandra specializes in media relations, events and image development. Through her signature calm, cool and collected approach, Alexandra has placed her clients in the pages of Wall Street Journal, New York Times, Vogue, InStyle, People, Sunset, Los Angeles Times, Lucky, Robb Report…just to name a few. In addition to her media savvy, Alexandra supports clients with set and photo shoot styling.

photo of Sara MolinaSara Molina | Office Manager – Reservations, Reports, Media Lists, Logistics

A native of Southern California and fluent in written and verbal Spanish, Portuguese and English, Sara has a degree in computer science from ICT. Her energetic, can-do attitude is contagious and necessary in the fast-paced TMP environment.


Accolades

Jonathan Reap, Tahiti Tourisme

"The experience, know-how, drive & desire necessary for product launch, rebranding campaign or daily marketing needs."
Learn more ...

Terry Corley, Blue Slate Medical

“Kim is an outstanding facilitator who knows how to bring people together, create memorable events, make businesses grow."
Learn more ...

Kelly La Plante Design

“Kim understands my company and my values as a sustainable designer. She carefully vets opportunities …"
Learn more ...

Maja Gartmann, Swiss Tourism

"The Marshall Plan is an extremely well-known PR agency in LA and represents fabulous resorts & spas … "
Learn more

Yvonne Biegel, Grand Wailea

"We’ve been so impressed by TMP’s stellar work ethic and ability to capitalize on media opportunities”
Learn more

Sherry Serio, Intrastate Hotels

" TMP is about personalized, ‘can-do’ service and access to senior personnel … they ask you what you need and work hard to get it.”
Learn more