"A time-tested talent for getting travel clients powerful media exposure"
Public Relations is the creative mix of communication and relationships. The Marshall Plan does both very well. We’ve been building our rolodex, our experience & our reputation over the past 20 years and the proof is “in the pudding,” as they say. Our national & regional media lists reads like a who’s who of the lifestyle & travel press but knowing media is not the only thing. We also excel at working tourism boards […], tourism boards and airlines to create story-angle filled itineraries that showcase the hotel & the destination, making the trip very attractive to the media and resulting in a wide variety of print, online and electronic coverage for our clients.
Each year we take journalists to around the country and around the world, highlighting the best of our clients’ products & destinations. We have a proven track record of creating dynamic, action-packed client press trips with diverse story angles ranging from historical relevance to lifestyle trends. We will work with the on-the-ground team to build creative, story driven-itineraries. We suggest at least one Press Trips a year for client resorts in order to keep a flow of stories in the pipeline.
MAY 2015 4 U.S. Media Attendees | 12,836,569 Impressions
GRAND WAILEA WALDORF ASTORIA RESORT
5 U.S. Media Attendees | 109,818,899 Impressions