“The reception went incredibly smoothly and the feedback I’ve heard from the eight partner destinations who participated has been nothing short of fantastic! Your agency was a pleasure to work with and I hope we have the opportunity to work together again soon.” - Kenneth Morgan, PR Manager, VISIT FLORIDA
VISIT FLORIDA WEST COAST MEDIA & LOCATION SCOUT EVENT Oct. 10, 2013 -- at Hinoki & the Bird
- Orchestrated all details of one-night event representing 8 different Florida destinations from Jacksonville to Key West.
- Developed targeted media list
- Selected “hot” restaurant to lure invitees
- Created Story Angles and a six-part Invite Teaser Factoid Series based on news from 8 different destinations “Did You Know?” -- Two Factoids -- “Must be the Florida Sunshine” theme
- Exceeded target media goals and came in under budget.