Special Events
Special Events: “The reception went incredibly smoothly and the feedback I’ve heard from the eight partner destinations who participated has been nothing short of fantastic! Your agency was a pleasure to work with and I hope we have the opportunity to work together again soon.” - Kenneth Morgan, PR Manager, VISIT FLORIDA
The Marshall Plan offers comprehensive event organization services such as these examples for VISIT FLORIDA and ST. RESIDENTIAL – first, a six-series quiz like invitation for a Visit Florida event:
VISIT FLORIDA WEST COAST MEDIA & LOCATION SCOUT EVENT Oct. 10, 2013 — at Hinoki & the Bird
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- Orchestrated all details of one-night event representing 8 different Florida destinations from Jacksonville to Key West.
- Developed targeted media list
- Selected “hot” restaurant to lure invitees
- Created Story Angles and a six-part Invite Teaser Factoid Series based on news from 8 different destinations “Did You Know?” — Two Factoids — “Must be the Florida Sunshine” theme
- Exceeded target media goals and came in under budget.
- ST. RESIDENTIAL’S GALLERY LOFT LAUNCH PARTY – Over 400 people attended this art, community and design event to mark the opening of a sleek new condo complex that brought together:
- Supporters of the uber cool Venice Garden Tour.
- Book signing by landscape designer, Pamela Burton.
- Corporate sponsorship of the Los Angeles County Museum of Art.
- “Pop Up” Gallery with art from LACMA’s ‘for sale’ collection that was California themed.
- Event features included: DJ, lighting specialist, videographer & photographer, hip, local eco-food truck catering and sponsorship by VeeV acai liquor
- LAUNCHED SPA MAGAZINE’S ANNUAL MEDIA EVENT–- More than 120 attended a SPA MAGAZINE celebration of the “Top 100” wellness trends held at the Le Merigot Hotel in Santa Monica. The media reception included live demonstrations of treatments & trends –- everything from Yoga for the Hands to Thai Spices Body Wraps in a Steam Cloud — and exhibits from 18 hotels & resorts. Attendance by West Coast editors from USA TODAY and NEWSWEEK in particular contributed to more accurate reporting in their subsequent spa, travel trends and mediation stories.
- KING TUT EXHIBITION, L.A. COUNTY MUSEUM OF ART: 2005 — TMP orchestrated the reception and private viewing of a King Tut exhibition on behalf of Egyptian Tourism, gathering celebrities, VIPs, key media and travel industry notables, accomplishing this huge project with just 30 days’ notice. Over 800 attended this event and extensive media coverage resulted.