Public Relations is the creative mix of communication and relationships. The Marshall Plan does both very well. We’ve been building our rolodex, our experience & our reputation over the past 20 years and the proof is “in the pudding,” as they say. Our national & regional media lists reads like a who’s who of the lifestyle & travel press but knowing media is not the only thing. We also excel at working tourism boards […], tourism boards and airlines to create story-angle filled itineraries that showcase the hotel & the destination, making the trip very attractive to the media and resulting in a wide variety of print, online and electronic coverage for our clients.

Each year we take journalists to around the country and around the world, highlighting the best of our clients’ products & destinations. We have a proven track record of creating dynamic, action-packed client press trips with diverse story angles ranging from historical relevance to lifestyle trends. We will work with the on-the-ground team to build creative, story driven-itineraries. We suggest at least one Press Trips a year for client resorts in order to keep a flow of stories in the pipeline.

EASTER ISLAND

MAY 2015
4 U.S. Media Attendees | 12,836,569 Impressions

RESULTING COVERAGE

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GRAND WAILEA WALDORF ASTORIA RESORT

MAY 2015
5 U.S. Media Attendees | 109,818,899 Impressions

RESULTING COVERAGE

“Hotel Insider: Grand Wailea — Go Big or Go Home in Maui”

“Forget the Beach: Eat Your Way Across Maui”

“20 DIY foodie experiences to try”

“10Best Readers’ Choice: Best Hotel Pool”

“Handcrafted Hawaiian Cocktail from Mixologist Manny Hinojosa”

“10Best Readers’ Choice: Best Hotel Pool”

Social media coverage by press trip attendee and travel writer Kristina Vanni resulted in additional exposure to her 3,814 Facebook followers and 39,000 Twitter followers.

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TURKEY

JUNE 2014
8 U.S. Media Attendees | 150,000,000+ Impressions

RESULTING COVERAGE

90 million unique visitors per month

“BEAUTY FOOD AND WELLNESS DAY 2014”

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HILTON TAHITI

2012-2013
6 International Media Attendees | 125 Million Impressions

RESULTING COVERAGE

2012 Press Trip attendee Marla Cimini continued to include Tahiti in her stories even a year after the press trip. Below is a screenshot of the interactive “Island” story for Travel + Escape magazine.

REDBOOK Food Editor, Barbara Chernetz, wrote her piece on the Press Trip meals, highlighting the Poisson Cru…

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FIJI

2012
6 International Media Attendees | 125 Million Impressions

RESULTING COVERAGE